Marketing Services

Using Email Lists & Newsletters

Email and Newsletter Marketing Services from Falcontail 01
Email and Newsletter Marketing Services from Falcontail 02

Falcontail Offers Email and Newsletter Marketing Solutions!

  • Last Updated June 31, 2014

"Inbound marketing with email lists and newsletters is very effective. The primary goal is to make sales but they also build loyalty, trust, and brand awareness." ~ David Landriault

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If you're not building an email list, you're missing out on a great marketing technique that most small and large businesses are using to great effect. People sometimes avoid going this route because it can take some time to see the return on investment. I can give you several great reasons that you should be using them immediately. The first and most important one is cost. Email marketing is up to 20 times more cost-effective than traditional media. For only a few pennies per customer your newsletter or email can reach a customer and encourage them to visit your store or website. Plus it's up to 12 times less expensive to sell to an existing customer than to a new one so it takes advantage of your existing customer list to drive these valuable sales. Not only can it help you boost sales but it will also help you increase customer loyalty to your brand. Email can help you build long-lasting relationships with your customers and prospects so there is no reason you shouldn't be taking advantage of this valuable source of business.

Emails and newsletters can gently lead a prospect through the sales process, provide important data and drive the prospect to eventually make a purchase that they wouldn't have made otherwise. Email marketing also allows you to communicate quickly and easily with your customer so you can get that new sales information out to them much more rapidly. Plus while most types of marketing and advertising are difficult to measure with these campaigns it is very easy to track them and see what is working and what is not allowing you to easily improve them.

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Email is a direct link to a customer that allows you to communicate without having to compete for their attention. If it is professionally crafted it can be both personal and casual improving it's effectiveness. Email allows users to build a one-on-one relationship and slowly develop trust and build loyalty towards your brand. Since they read the email privately they can ask you questions without the fear associated with doing so publicly so they are more likely to respond with a question or comment. Also since a user has to sign up it qualifies them as interested in what you have to offer which saves the trouble of marketing to uninterested parties. Qualified buyers are much more likely to not only buy from you but to give you those much needed recommendations when they do. The real reason to use email and newsletters is that they work much better than other marketing techniques. Also they can make your social media campaigns more effective by adding the goal of getting people to sign up. Please Contact Us for more info.

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About Falcontail

Email marketing has never been more important. There is a reason that every website in the world wants you to give them your email address. It's because it is very effective in driving sales. Plus most people with smart phones have push notifications enabled making it the best way to reach them immediately. (Contact Us)

David Landriault
Co-Founder Falcontail

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