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Automated Marketing Can Spur Growth

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Falcontail Offers Automated Marketing Solutions for SMEs!

  • Last Updated June 31, 2014

"Marketing is vital to the success of modern companies. Recent studies have shown that marketing contributes 20-60% of a company's revenues for companies using marketing automation."

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Marketing automation uses software platforms and technologies to more effectively market to customers on multiple channels like email and newsletters, social media sites, websites and other inbound marketing process by automating the repetitive tasks. Smaller companies, SMEs and large enterprises can all benefit from this type of marketing because it saves time and also makes it easier to track what works and what doesn't. It saves money by cutting down significantly on human error and through the automated tracking processes it also makes it easier for companies to keep track of where they stand. Marketing Automation platforms are hosted or used as web-based solutions cutting down on the expensive installation processes and software upgrades.

The main goal of marketing automation is moving leads from the top of the marketing funnel to the bottom where they become "sales-ready" leads. Through the automation process prospects activities are tracked and they they are scored based on that activity. Once a score is established then they are presented with "drip campaign" messaging via email and social channels with the goal of nurturing them into a sale.

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In bound Marketing automation combines analytics, reputation management, social media, email marketing, and sales lead generation and management. Because inbound marketing is digital, it can generate large amounts of data that can be used to generate a digital footprint of the prospective customers. Without automation you would not be able to collect, analyze, correlate, store, access, share and create actionable insight from this massive amount of data. Automated marketing is ideal for business-to-business (B2B), business-to-government (B2G),or some business-to-consumer (B2C) sales cycles depending on the length of the process. It is most commonly applied to Business-to-Business (B2B) markets where prospects spend considerable time researching. During this long process marketing personnel are not needed to perform these monotonous repeatable tasks, making them available for higher value work. In addition, the automation can be programmed to deliver at optimal times around the clock, even if they are outside of normal business hours. The buyer's also like it because of the speed of the responses, and the individualized attention to their needs. Please Contact Us for more info.


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About Falcontail

Automated Marketing can be the perfect solution for many companies particularly those marketing to other businesses, the government, or to consumers that educate themselves before purchase. We can help you set up automated process that will save you time and money. (Contact Us)

David Landriault
Co-Founder Falcontail

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