Articles by Falcontail

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Web Development Articles

The Importance of Code and Search Engine Optimization

Everyone wants a website that looks and feels amazing but not all websites are the same “under the hood”. Having said that many people are intimidated by the thought of code and those strange but familiar letters S-E-O. Because of this a site with properly written code and well crafted SEO or “search engine optimization” may seem like a step you can just skip, particularly since there will be little to actually “see” and therefore it may seem like it’s not changing very much. However, SEO and valid code are vitally important so don’t be tempted to quit the race too early. Read more here.

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Treat Your Business Website Like an Agile Start-Up

We all know that there are many important aspects to running a modern business. Most of you who are successful know about concepts like agile teams, minimum-viable products, scrums, “pivots” and other techniques used by companies like Google and Apple to amazing success. Surprisingly, employing some of these same techniques can make a website wildly successful if altered for our purposes. For example, forming the right team, instilling the right attitude, cultivating the right resources, ensuring proper planning, and maintaining the ability to quickly adapt are all critical to success. In this article I will advocate a new and radical way of designing successful websites by taking these same traits and applying them to a web design strategy. Read More here.

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Website Development Articles

Using Advanced Analytics to Listen to Customers

When it comes to marketing your business I will strongly argue that greater knowledge is key to recognizing and taking advantage of targeted opportunities, particularly those that might slip by your competitors. We all know the importance of being online and in touch with our customers but we forget that the entire Internet is not our market. To truly be successful we must find out which customers want to buy from us and what they want to buy and do so quickly. Often after completing your website’s planning, construction, optimization, and launch, site owners believe that it is time to sit back and watch the opportunities roll in without any further changes to the site. Most of you who have tried this approach have seen that it is a ‘hit or miss’ process. To increase our chances of success our efforts must be targeted to listen for opportunities and rapidly take advantage of them. Read More Here.

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web Development Articles

The Hidden Dangers of Search Engine Optimization

“...So long as I maintain this Oath faithfully and without corruption, may it be granted to me to partake of life fully and the practice of my art, gaining the respect of all men for all time. However, should I transgress this Oath and violate it, may the opposite be my fate.” This is part of the Hippocratic Oath that medical doctors take when they finish a Medical Degree. However, I propose that it should pertain to all professionals; especially those that directly affect people’s lives and financial future. This would include the art of web design and development and in particular include the practice of SEO or Search Engine Optimization. Professionally applied SEO will make your site appear closer to the first results in search engines for key phrases, netting you more visits and more customers. This is the goal of hiring any company that offers SEO services. Unfortunately, there is a dark secret of SEO than many don’t tell you. Read More here.

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Website Design and Development

The Top 5 Mistakes You Might be Making with E-Commerce

Building an eCommerce site that customers will actually use is a lot of hard work and effort. There is a lot to consider when designing your site including human behavior, common habits, usability, site security and architecture. In this article we cover five common eCommerce mistakes that a large number of companies seem to be making and how you can avoid them. SO enough with the introduction lets get started improving your bottom line. Read more here.

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When the internet was young search engines were naive and could not tell the difference between spam and a well optimized website. In our modern environment these type of smoke and mirror tactics are not only ineffective but harmful. (Read)

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