Marketing Campaigns

Testing the Perfect Marketing Campaign

Designing & Testing the Perfect Marketing Campaign
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Designing & Testing the Perfect Marketing Campaign

While there is no one "perfect marketing strategy" that works for every company we can work with you to create a custom marketing campaign that is right for you

How We Plan and Track a Marketing Campaign: First, we design two or more marketing plans that are targeted specifically for your company's needs. Once we have those campaigns in place we can use analytics, movement tracking, and other key points of data to A/B test and track their effectiveness to see which ones are the most successful. We then use this data to eliminate those strategies that are unsuccessful and modify the ones that are to achieve greater success.

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Evolving Your Marketing Campaign: We can further extend the campaigns effectiveness by taking these iterations and testing them against each other in a second round so that we can continue to refine & evolve your marketing strategy for your ideal niche. This also allows us to compensate for changes in customer demands. By coordinating with you to promote events such as the launch of a product or other important event we can make your campaign sync with your company goals. We constantly track your progress using tracking software and other techniques that allow us to quickly narrow your strategy and eliminate marketing efforts that are not fruitful. We are enthusiastic about showing you how an integrated marketing campaign and tracking data can vastly improve your business.


Thanks for reading this article. We would love to hear your comments or feedback. Please feel free to Contact us or follow us on social media for more information or to say hello. Thank you from Falcontail Marketing & Design!


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David Landrault of Falcontail

David Landriault

I am the co-founder of Falcontail Responsive Web Design. I am passionate about solving complex problems for businesses through the intelligent use of design and modern technologies. My true passion lies in creating cutting edge web designs but I also love coding, photography, and videography. I got started doing freelance web design for small businesses in 1999 where I focused primarily on making large commercial websites that were profitable and affordable. (More)


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About Falcontail

We are a boutique agency of web designers from the Houston, Texas area who founded Falcontail Marketing & Design with a simple idea; we want to make interactive custom and boutique web designs affordable and easy to use so that they can be available to small businesses not just large corporations. (More)

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