Treat Your Business Website Like an Agile Start-Up
We all know that there are many important aspects to running a modern business. Most of you who are successful know about concepts like agile teams, minimum-viable products, scrums, “pivots” and other techniques used by companies like Google and Apple to amazing success.
Surprisingly, employing some of these same techniques can make a website wildly successful if altered for our purposes. For example, forming the right team, instilling the right attitude, cultivating the right resources, ensuring proper planning, and maintaining the ability to quickly adapt are all critical to success. In this article I will advocate a new and radical way of designing successful websites by taking these same traits and applying them to a web design strategy. By treating your website like an independent business and forming it’s goals accordingly we can cut through the confusion around the design of a business or enterprise website and achieve much higher levels of success for much less. Here are a few of the basic concepts.
1) Form the Right Design Team: We all know that a great team makes all the difference in the success of a business and the same is true of a web design team. Some of the largest businesses are run by a small number of highly skilled people. To have a successful agile website you need to find a web designer that has the skills needed to perform the job with the least effort possible. If you are designing a business website be sure to consult a professional who can help you plan your design to accomplish your specific business goals. Once you have chosen an expert designer you need to form a cohesive team with them. Your job is to help insure that they get the materials, information, and cooperation needed to do the best possible job. Without the right team the design cannot be truly successful.
2) Design with the Right Attitude: Most successful founders are driven by the need to give to others not the desire to take from them exclusively. A successful web design should mirror these attitudes to be truly successful. In the modern world of search engine optimization where "content is king" you must put the reader first. Your content must help them to find their answers and get to know your company and products before you expect anything in return. Once they are comfortable that you can offer a service that meets their needs and will help them succeed they will avail themselves of your services and many will become strong brand advocates.
3) Plan & Cultivate Website Resources: In order to make a successful website we need to have the proper resources and strategies in place. By forming an expert team who will meticulously plan your site out before they design it you can make sure that you choose the right resources for your needs. Do you really need a CMS (Content Management System)? Most web designers are quick to sell CMS because the can get in and out easily and lets you do most of the work. By our estimation only around 20% of the people who are sold CMS really need it. The rest might be better served with a stronger site that is targeted for a specific job or task with professionally cultivated content or a social media campaign.
4) Maintain the Ability to Quickly Adapt the Website: Successful companies reach product market fit as quickly as possible. If you do not it is important to "pivot" or adapt to customer needs very quickly. Because of the rapidly changing nature of the visitors to a site it needs to adapt quickly as well. Using analytics and content creation we can mine your site for areas of interest and plan a sales or marketing strategy to match. In short, your website must always be learning more abut what your customers want and do not want. Web-masters and the websites that learn and adapt are much more successful than those that do not.
Putting it All Together
The next step is to put all of these ideas together into a constantly evolving agile strategy that can sustain your web development for many cycles. Remember that you plan must be adaptable to allow you to pivot when you find a lucrative avenue of customer interest. This can be accomplished only if we are listening to what our customers want. Your design strategy should be transparent so that all members of the team are on the same page. A simple strategy is usually best so that you can get your ideas out to the customer in the quickest manner possible. Once you release the website you must quickly find out what your customers think so you can iterate on a continuous basis.
Thanks for reading this article. We would love to hear your comments or feedback. Please feel free to Contact us or follow us on social media for more information or to say hello. Thank you from Falcontail Marketing & Design!
I am the co-founder of Falcontail Responsive Web Design. I am passionate about solving complex problems for businesses through the intelligent use of design and modern technologies. My true passion lies in creating cutting edge web designs but I also love coding, photography, and videography. I got started doing freelance web design for small businesses in 1999 where I focused primarily on making large commercial websites that were profitable and affordable. (More)
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