Don’t Buy a Website, Hire one of these 6 Web-bots (Part 1)
We occasionally hear from people that they never got the things that technology promised them. While it is true that robots and flying cars are here but not available to most of us there are a few new technologies that you may not be aware of that are available.
If you are a business you can take advantage this computer intelligence to put one of Falcontail’s 6 unique low cost web-bots to work and for a fraction of their human counterparts' yearly salary.
The Problem with Web Design: First, before I begin this article I just want to point out a fundamental problem in web design. Most people don’t realize that a business website should be performing a specific job for their business. Websites that don’t have earned a nickname, “lazy websites”. The owners of most lazy websites believe that this is OK because a website is something that you buy to show that you are serious about business and get the occasional customer who is looking for them online. This is technically correct but you can get so much more for your money if you employ a little 21st century technology. With the proper planning and design your website can transform from a necessary business investment into the cheapest, most loyal employee you have ever hired. Below you can read about two of our six entry level web-bots for hire and how you can put one on the payroll.
Introducing Advertising-Bot: This was our first web-bot and is still the most common. One of our earliest websites, Ra-Jac.com, launched around 10 years ago. We sat down with the owner to go over his goals for the website. One of them was to cut down on advertising expenses. We determined a yearly budget and he decided to divert one quarter of the budget allotted for yellow page advertising to the web design budget. We employed content creation and targeted advertising to capture a large percentage of the local search market for our client. As the years went by the website grew and the amount spent on yellow page advertising and the website decreased significantly. Eventually the site gained momentum on its own gaining links from Wikipedia, mentions in Wired magazine, and many recommendations from happy customers. The secret is that our advertising-bot uses expert content / SEO / Social Media Integration & advanced analytics tracking to adapt to the what the customer really wants. Our efforts returned high quality organic search results that are still effective 10 years later. The company still maintains a small yellow book listing but estimate they have saved approximately $40,000 over the past 10 years while growing their customer base.
Next up Customer Service-Bot: Whether it is articles about your company or industry, FAQ, email messaging or live chat, your website should always be performing the essential job function of customer service support. The user interface and user experience is critical to this job, after all if a user cannot read or navigate your website then they are not getting their questions answered. Ideally your customer service-bot will have content designed to help your customers as they navigate through your expertly created advertising / information content so that they can get answers quickly 24 hours a day. The FAQ area of a customer service-bot site can provide the answers to most common questions your customers encounter. It should be easy to navigate and readable across a variety of devices. Live Chats are another feature of the web-bot that is great for customers who don’t care for talking on the phone but have a more specific question not covered in your FAQ. They can be easily manned by someone already answering the phone so there is never any reason to leave your website until they are ready to buy your product or service (assuming they cannot do so on the site). Email customer service is another excellent tool that can be put into place with your site. Setting up an customer service email allows customers the chance to ask a question without feeling they may be pressured to speak with a sales person on the phone. (Check back next Month for Part 2)
Thanks for reading this article. We would love to hear your comments or feedback. Please feel free to Contact us or follow us on social media for more information or to say hello. Thank you from Falcontail Marketing & Design!
I am the co-founder of Falcontail Responsive Web Design. I am passionate about solving complex problems for businesses through the intelligent use of design and modern technologies. My true passion lies in creating cutting edge web designs but I also love coding, photography, and videography. I got started doing freelance web design for small businesses in 1999 where I focused primarily on making large commercial websites that were profitable and affordable. (More)
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